The LATTAFA brand is an essential creation inspired by the term "verve", which represents passion and energy. Each perfume in LATTAFA describes the same energy and enthusiasm, proving to be a source of inspiration to expose such a passion, every day. There are many features and characteristics that connect and are individual to a certain aroma and imminence. Thus, the aroma becomes an incredible energy-conducting substance. LATTAFA is pleased to make it easier for all people, regardless of preferences, to remain passionate and flourishing in life through their collection. It must be the creation of LATTAFA when it comes to renewed energy with each perfume and aroma, again and again. LATTAFA perfumes have been designed by Mr. Sheikh Shahid Ahmad since 1982. Being a highly regarded visionary, Mr. Sheikh had a dream of creating high quality perfumes for regional customers in the Middle East. A small company has been transformed into a formidable regional player, with its exports to the main GCC countries. The company has matured in style and quality, which has created incredible value among its customers, proving to be excellent and superior to any other product in the segment. To keep the legacy moving, the company launched LATTAFA in 2012 to expand its business beyond the Middle East and serve a wider range of customers around the globe.